If we can print cyan, magenta and yellow inks on white paper, they absorb the light shining on the page. Cyan, Magenta and Yellow are “subtractive colors”. Additive color, or RGB mode, is optimized for display on computer monitors, ie.
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This is the principle behind a TV set and the monitor you are currently looking at. If we combine red, green and blue light you will get white light. Red, Green and Blue are “additive colors”.You will notice that each color has 3 colors between them to form a triangle.
Triad Colors: Choose color on the color wheel then draw an equilateral triangle to find two other colors. Quite often neutrals are used when highlighting the art work such as white, off whites, grays and browns, even black. Analogous Color: This is when you choose a color on the color wheel that is next to the color you are choosing. There are also split complementary colors which means that once you pick the complimentary you choose one of the colors next to it giving it a more subtle look. Complementary Colors: If you pick a color on the color wheel then draw a straight line across the color wheel, this is the color’s complements. Colors holds the most critical appeal to emotions out of all the elements of design. Some color combinations are used to create a specific identity (corporate corporate colors, school colors) or may be used in conjunction with texture to simulate the look of other objects (the look of plain paper wrapping or neon lights for example). Blues are more calming or convey stability. Red is typically thought of as an attention-grabbing, hot color.The textures used can create different feelings. Unique textures and patterns of its textiles can be integrated into the design. On the Web, especially, backgrounds that simulate fabrics, stone, and other textures are common. Texture can be the actual texture of the paper, linen, smooth, etc.Note the drop cap can also do this- its a great way to indicate where the reader should start and an example of using size to direct the viewer’s eye. This is because they cary in size and your eye is naturally drawn to the largest element first. It is easy to distinguish the header from the headline, byline, subheaders and body copy. A physically large brochure can appear smaller, lighter by using text and graphics sparingly. A physical small brochure can have a great deal of mass through the use of heavy text and graphic elements.With weight (bold, light), leading, size, style (regular, italic), tracking or kerning, and word wrap, you can control the shape of your body copy and remember that you can wrap it around images or make it take on shapes of its own to incorporate it into the rest of the design. Your mind interprets it and tells you what you should see. The practice is often referred to as Gestalt theory, which basically states that you can infer a while by only seeing its parts. Logos can also use implied shapes and lines to create a letter or an image. While you may encounter printed projects cut into other shapes, most circles, triangles, and freeform shapes in desktop published materials are found on the page within the graphic or in the way the elements are placed on the page.
Most text blocks are square or rectangular. Lines can denote direction of movement (as in diagonal lines and arrows) or provide an anchor to hold elements on a page (such as lines at the top, bottom, or sides of a page).
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